Archimedes Ident

Archimedes is a visual identity developed for an independent financial consultancy based on Wall Street.


The client requested a mark that was thought provoking, geometric, and alluded in some way to a mathematical improbability.


My mind immediately fell on the Penrose triangle – however this iteration takes on a more three dimensional form. By adding the subtle caps to the mark’s edges, I was able to curate a mark that is both engaging and passive. Delightful to the eye while briefly informing the purpose of its existence.


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