Xbox One X Jersey Launch

Seattle Sounders FC conducted a special jersey launch with our partners at Microsoft and Xbox One X, debuting on October 15 at their match at CenturyLink Field against FC Dallas.

 

I was tasked with developing and executing the concept’s look and feel.

Trying to maintain alignment with Xbox One X’s existing material, I took inspiration from their product promotional video in order to inform my own personal design decisions with the project. An easily transferable aesthetic was essential for this project because not only was I in charge of development from the ground up, I would also be expected to iterate on each variation as needs arose.

In the end, I am pleased with the resulting look and feel. It maintains a soft yet subtly menacing appearance and the blue and green tones play tactfully into both Sounder FC and Xbox’s primary branding palette.

Photography Credit: Dan Poss of danposs.com Mike Fiechtner of mikefiechtner.com

Seattle Sounders FC and Xbox One X

Seattle Sounders FC Xbox One X

 

Seattle Sounders FC Xbox One X

Seattle Sounders FC and Xbox One X

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