In August 2019, I worked on behalf of STN Digital and the Atlanta Braves to develop a series of flagship player graphics celebrating Major League Baseball's 2019 Players’ Weekend.
Players’ Weekend is an annual Major League Baseball event in which players on all 30 MLB teams wear colorful alternate baseball uniforms based on youth sports designs and sport nicknames on the back of their jerseys during regular season games.
For such a unique and visually evocative event, I made it a point to create 5 graphic representations that were simultaneously distinctive while still maintaining core elements of brand, color and aesthetic:
