For the 2019-20 NFL Season, I worked on behalf of San Diego based social media marketing agency STN Digital to art direct and inevitably develop the Gameday look and feel for the Green Bay Packers.  

Wanting to combine the Green Bay's flagship color palette with its star players, it became essential to create a modular and easily transferable brand identity that could be adapted live on a game-to-game basis while still maintaining creative consistency. 

With that in mind, the primary aim for this project was to develop a look and feel that would catch eyes on social feeds while still maintaining conformity within traditional sports design formats. 

Below is the final result:
Back to Top