In Fall of 2019, the Green Bay Packers partnered with STN Digital in order to give a brand refresh for their 2019/20 playoff campaign identity.
The project was approached with one simple ambition:
Higher seeding = more home games = a chilly home field advantage at Lambeau
Higher seeding = more home games = a chilly home field advantage at Lambeau
As a result the ice-centric "cold-gold" identity was born and, with the immeasurable talents of Johnny Silva and Fiona Mares, brought to life.
While the run itself was cut short, the creative campaign behind it was anything but lacking in depth.
