In Winter of 2022
I was approached by Scott Warman, the Art Direction Manager for Acushnet Company, Titleist Golf's parent organization, for some help with a visual lift for their upcoming documentary "We Go Farther".
The objective for this creative ask was to develop a visual identity for the series to build around, maintaining the prestige and cleanliness of the master brand while also elevating the documentary as an entity of it's own. The documentary itself touches on a particular time in the organization's history and thus, was important to retain the gravity and epicness of the situation overall.
The resulting creative output was a stunningly simplistic yet cinematic creative direction, relying heavily on the portrait imagery and storytelling elements in combination with a quiet yet impending atmospheric ambiance.
Take a look at the full project below!
The resulting creative output was a stunningly simplistic yet cinematic creative direction, relying heavily on the portrait imagery and storytelling elements in combination with a quiet yet impending atmospheric ambiance.
Take a look at the full project below!
